Content development
As the Director of Content Development and Production at Guitar Center, I was responsible for supervising all broadcast and digital video commercials, photo shoots, product videos, audio production and original content.
"No matter your degree of success you're always aspiring. You're aspiring to play better. You're aspiring to do your own thing." ... a profile of Max & Jay Weinberg in the legendary Studio A of Avatar Studios in Manhattan (formerly known as The Power Station) where Max had recorded drums on Bruce Springsteen's The River and Born In the U.S.A.
Here's How
We learned quickly that one of the things that musicians love to learn and share are the techniques behind the sounds they create. So we created an ongoing series that taught musicians just that. Featured as part of the program were some of the most accomplished and well-known musicians today, as well as a few who are twenty feet from stardom.
Digital Content
In order to ensure that all of our content was being consumed in an optimal way, I played a leading role in the design and development of our content management system, a new email template, and all of our digital content found on guitarcenter.com.
