A Legacy of Sound
As Director of Design at HARMAN I was responsible for the rebranding of JBL, the company's flagship brand. Working directly with the CMO and our external agencies, I redesigned the core messaging, positioning and look & feel of the brand. Our work led to the signing of Maroon 5 and Paul McCartney as brand ambassadors.
brand style guide
Harman wanted to promote the JBL brand like never before, which required a new style guide and brand identity.
BIG SOUND GOES DIGITAL
We were also responsible for creating the new e-commerce website at JBL.com, email templates, and third-party digital assets as part of an overall growth trajectory for the global brand.
